Hotel Development Business plan

Resort hotel development and operation in the Bear Valley Resort area has been very profitable and successful due to the economic upturn experienced in the early and mid 90's. Time-share / resort hotel development and investments into ski resorts nationwide are currently going strong. In the past two years, sales of time-shares in the Bear Valley Resort area have increased by over 35 percent. There are forty condominiums, lodges, inns and hotels within two miles of the resort. Each year, room occupancy is close to 100% during the peak skiing season. New construction is planned in the spring for two condo complexes and a hotel.

4.1 Market Segmentation

Our customers can be broadly divided into two groups:

Skiers. The Bear Valley Resort area is quickly becoming one of the best ski resorts in the U.S. The resort is located 36 miles from Richmond International Airport and is easily accessible.

Summer Visitors. During the summer months, the Bear Valley Resort area is a beautiful wilderness retreat with over 50 hiking trails and other outdoor recreational activities.

Market Analysis
Skiers	15%	90, 000	103, 500	119, 025	136, 879	157, 411	15.00%
Summer Visitors	60, 000	69, 000	79, 350	91, 253	104, 941
Total	150, 000	172, 500	198, 375	228, 132	262, 352

Source: www.bplans.com

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